yafu rice
Rice packaging
The design features a vintage-like illustration of "China's Model Worker, Zhao Yafu," a trusted figure in Chinese culture. The inner bag containing the rice is both aesthetic in its use of typography and the texture of the rice visible through the transparent material, but also advanced in how it seals and protects the product. Environmental features include outer packaging material made of pure cotton thread and virgin paper without any use of chemicals.
Client / Manufacturer
Design
SHENZHEN BOB DESIGN Xinliji Shenzhen Brand Technology Co., Ltd.
Guangdong, CNSHENZHEN BOB DESIGN Xinliji Shenzhen Brand Technology Co., Ltd.
Guangdong, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User