yafu rice
yafu rice
yafu rice
yafu rice
yafu rice
yafu rice
yafu rice
yafu rice
yafu rice
yafu rice
yafu rice
yafu rice
yafu rice
yafu rice
2021

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yafu rice

Rice packaging

SHENZHEN BOB DESIGN

The design features a vintage-like illustration of "China's Model Worker, Zhao Yafu," a trusted figure in Chinese culture. The inner bag containing the rice is both aesthetic in its use of typography and the texture of the rice visible through the transparent material, but also advanced in how it seals and protects the product. Environmental features include outer packaging material made of pure cotton thread and virgin paper without any use of chemicals.

Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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