Yak Kong Doo Yu
Brand identity
Yak Kong Doo Yu is a black bean milk drink domestically produced based on technology developed by Seoul National University. It is a functional drink that maximized the nutritional value of beans by using unpeeled black beans, which have been used as a drug in Oriental medicine for centuries. Pursuant to this, we designed the brand identity of Yak Kong Doo Yu based on a modern take of the typeface of Hunminjeongeum Haerye (The original manuscript of the Korean alphabet), which was published 600 years ago, and developed a simple logotype where Hangul (Korean alphabet) typography alone can remind consumers of the cute form of black beans.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User