Yanghe Zodiac Story
Beverage design
Sujiu Group Trading Co., Ltd.
This packaging presents a fun challenge to the user: the bottle is locked within a unique metal frame. The sharp edges and corners of the external structure form a forbidding contrast with the round inviting lines of the bottle. You want to break in: but how? To open the box, the user must twist the disc at the top, then unbuckle the frame. Once inside, it's time to enjoy. As if this playful escapology trick were not enough, the design of the bottle also features three Chinese zodiac mascots: dog, rooster and monkey.
Client / ManufacturerDesign
Sujiu Group Trading Co., Ltd.
Nanjing, CNShenzhen Qiushi Packing Products Limited Company
Shenzhen, CNDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User