Café brand design
This brand design project is for YAT, a café in Sokcho Gangwondo. The café wanted a brand design that would reproduce the natural beauty of the landmark Mt. Seorak and YAT’s unique interiors. The designers developed a visual system inspired by the semi-circle shapes of the YAT space and furniture and Mt. Seorak’s iconic blunt boulders. To help café customers feel the greenery of Mt. Seorak, the brand design uses green to symbolize the leaves of Mt. Seorak, which also harmoniously complements the café's wood-toned interior.