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Liquor packaging
Anhui Gujing Distillery Company Limited
"YEARS THIRTY" means reunion, the key leitmotif in this packaging design. The designers created a bottle shape based on the Yuan, a symbol of the traditional Chinese culture that means satisfaction and harmony. Yuan is also a metaphor for human relations in Chinese culture and is highly esteemed by Chinese people.
Client / ManufacturerDesign
Anhui Gujing Distillery Company Limited
Bozhou, CN
Shenzhen Oracle Creative Design Co., Ltd.
Shenzhen, CNDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User