Yeowool

alcoholic drink

‘Yeowool’ is a traditional Korean distilled liquor made from rice with a subtle and fragrant flavor with the concept of ‘a fragrant aftertaste flowing in your mouth’. The product name ‘Yeowool’ means ‘a flowing rapids’ but it has a soft pronunciation structure that matches the product concept, and is visually soft due to the repetition of the consonant ‘O’, so it was selected as the brand name. Using this property, BI was designed using 'O', the repeated consonant of ‘Yeowool’. The ‘O’ was placed vertically to feature the moon reflecting on the water, expressing the smooth flowing image, and printed in metallic silver to maximize the sparkle

Client / Manufacturer

LOTTE Chilsung Beverage Co., Ltd.

Seoul, KR

Design

Lotte R&D Center

Seoul, KRYEJI KANG, HYEYOUNG IN, EUNSON JIN