Yes Please Soups

New brand identity for soup packaging

OBJECTIVE To create a new brand of wholesome, fresh chilled soups for Germany, where there is currently no such commercial product in the market. CONCEPT “Yes Please” brand name supported by “filling you with happiness” and “good food for busy people” straplines. The identity uses hand drawn character illustrations, typography and emotive language that’s always contained in the tummy to communicate the comfort and “yumminess” of the product. TARGET AUDIENCE German men and women 30+ who have busy lives (particularly working mothers).