YG SELECT
Online store
YG SELECT is an e-commerce company that sells merchandise curated by YG and YG entertainment artist products. YG is more than just a place to buy things. The company strives to use e-commerce to present artists and merchandise as a story. On mobile devices, YG has enhanced search functionalities to activate fan bases by offering users personalized content and merchandise based on their interests. The company also created a new menu called "PICTALK," which combines e-commerce with community, giving fans a chance to interact with performers. The feature has boosted the re-visit rate. The desktop experience has been designed to immediately gather information and offers the same content as mobile.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Specific sub-group: YG Artist's Fans