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YG SELECT
YG SELECT
YG SELECT
YG SELECT
2019

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YG SELECT

Online store

YG PLUS

YG SELECT is an e-commerce company that sells merchandise curated by YG and YG entertainment artist products. YG is more than just a place to buy things. The company strives to use e-commerce to present artists and merchandise as a story. On mobile devices, YG has enhanced search functionalities to activate fan bases by offering users personalized content and merchandise based on their interests. The company also created a new menu called "PICTALK," which combines e-commerce with community, giving fans a chance to interact with performers. The feature has boosted the re-visit rate. The desktop experience has been designed to immediately gather information and offers the same content as mobile.

Client / Manufacturer

YG PLUS

Seoul, KR
Design

YG PLUS

Seoul, KR
PlusX

PlusX

Seoul, KR
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Specific sub-group: YG Artist's Fans

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