YG TIMES APP
YG Entertainment’s essence is music, artist and culture. According to their essence, under the concept of "Consuming the Contents,“ we created the YG TIMES APP, for that YG produces the contents and can use in the YG platform. In terms of UX, we removed unnecessary menu points, and contents can be quickly consumed without categorizing, due to an intuitionally designed T-type structure. In terms of UI, we minimized the interference between UI elements and contents, increased the concentration of the contents to assist focus on them. By not using the colorful colors rather than neutral tones, we express the understated minimalist image.