YiJiangGongChengWanGuFu

Liquor packaging

The title of this concept is "Success in Jiang-flavour Chinese spirits Version 2.0." The first iteration of this project invited 100 users with more than 10 years of experience in drinking Jiang-flavour Chinese spirits to conduct a taste test and make suggestions. Version 2.0 is the next step in combining their feedback and creating a beverage with broad audience appeal. This product is the first liquor to use kraft paper as outer packaging in an effort to create a design that is environmental. The labeling expresses the brand's effort to strive for purity and ingenuity and creating quality beverages with health benefits.