Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
2021

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Yili QQ star “rub my belly” gourd bottle

Fruit drink packaging

Inner Mongolia Yili Group Co., Ltd.

This packaging features an outer box with cartoon character illustrations. The idea of the product is that it is good for children to rub their bellies to aid digestion. The packaging uses Disney characters rubbing other characters' bellies together with fruit characters representing the drink flavors. The design appeals to consumers and also showcases the product's main selling point of healthy digestion.

Date of Launch
2020
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User

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