YODEX 2021 Launch Film
Exhibition commercial
The Young Designers' Exhibition (YODEX) will be celebrating its 40th anniversary. The organizers wanted to push back on the popular opinion that the event is the same every year and get the audience to notice that this year would be different. This commercial expresses "alternative opinions" in a playful way through dynamic memes. The video reveals that what actually needs to change is the exhibition itself and presents memes of self-reflection from a new generation, representing a beautiful collective self-examination.
Client / ManufacturerDesign
Taiwan Design Research Institute
Taipei, TWLambda Film Studio
Taipei, TWLambda Film Studio
Taipei, TWDate of Launch
2021
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry, Other target groups: Designers