Yogurt guoshi
Food packaging
New Hope Nutritional Drinks Co., Ltd.
Yogurt guoshi is a yogurt that tastes best at room temperature. It combines seasonal sunshine fruit such as raspberry and peach with fermented fresh milk. A unique "SDTFP" process is used, which ensures a fruity taste and preserves nutrients. It also comes as a neutral natural yogurt, which enables consumers to make their own fruit combination. The design fuses a light artistic label design with a milk bottle form. The designers chose not to use photos, but instead a more unique and complex watercolor style.
Client / ManufacturerDesign
New Hope Nutritional Drinks Co., Ltd.
Chengdu, CNPesign design
Shenzhen, CNDate of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User