Yogurt guoshi
Yogurt guoshi
Yogurt guoshi
Yogurt guoshi
Yogurt guoshi
Yogurt guoshi
2018

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Yogurt guoshi

Food packaging

Yogurt guoshi is a yogurt that tastes best at room temperature. It combines seasonal sunshine fruit such as raspberry and peach with fermented fresh milk. A unique "SDTFP" process is used, which ensures a fruity taste and preserves nutrients. It also comes as a neutral natural yogurt, which enables consumers to make their own fruit combination. The design fuses a light artistic label design with a milk bottle form. The designers chose not to use photos, but instead a more unique and complex watercolor style.

Client / Manufacturer

New Hope Nutritional Drinks Co., Ltd.

Chengdu, CN
Design

Pesign design

Shenzhen, CN
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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