You Are We

Branding

"You Are We" provides business development and digital business model consulting within the insurance sector, offering a fresh and digital approach. We guided them through the entire process, from naming and branding to web design. The logo conveys a sense of proximity and vibrant startup energy, with a friendly and optimistic typeface that reinforces the message of "We elevate you." This dynamic claim can be extended into a series by substituting the verb "elevate." Mixing center-set and left-aligned content brings diversity to the web experience. The color scheme is reflected in the imagery and also changes dynamically on the website.

Client / Manufacturer

You Are We GmbH Deutschland

Hamburg, DE

Design

SUAN Conceptual Design GmbH

Basel, CHAndreas Hansen, André Konrad, Susanne Hartmann

Kontour Design Studio GmbH

Klingnau, CHStefan P. Weber