You Who Saliva Collection Kit
DNA analysis kit packaging
YouWho is Asia’s first DNA analysis kit, giving consumers the means to discover their ethnic makeup and uncover their hidden history. YouWho focuses on introducing the scientific and technical term “DNA” through a consumer-friendly and approachable tone and manner. The designers built the packaging concept around the key word “discover," telling a narrative of a curious young girl’s journey of self-discovery about her origins. The user follows the young girl in an exploration of their past, the unboxing leading to the product, instructions, and the keys to learning their ethnic identity.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User