youget
Brand identity
It was a trip to northern Europe that inspired the launch of the brand YOUGET. The region boasts the highest happiness index in the world, which relates to YOUGET's own happiness factor in its brand genes. The brand logo design also strives to express happiness. It uses the Chinese name as the basic shape. Its strokes are deconstructed while its spiral lines mimic the swirls that form when yogurt is stirred in a cup. The English name YOUGET divides the logo into two parts, a nod to the pleasure of eating yogurt with friends and enjoying the happiness and comfort of a healthy life.
Client / Manufacturer
Design
Shenzhen Yixiaojianda Creative Culture Co., Ltd.
Shenzhen, CNShenzhen Yixiaojianda Creative Culture Co., Ltd.
Shenzhen, CNDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User