Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Youku Dual-screen Synergy Ad Experience
Youku Dual-screen Synergy Ad Experience
Youku Dual-screen Synergy Ad Experience
Youku Dual-screen Synergy Ad Experience
Youku Dual-screen Synergy Ad Experience
Youku Dual-screen Synergy Ad Experience
Youku Dual-screen Synergy Ad Experience
Youku Dual-screen Synergy Ad Experience
Youku Dual-screen Synergy Ad Experience
Youku Dual-screen Synergy Ad Experience
Youku Dual-screen Synergy Ad Experience
Youku Dual-screen Synergy Ad Experience
2023

Share:

Youku Dual-screen Synergy Ad Experience

Cross-device ad experience

Alibaba Group

Youku Dual-screen Synergy Ad Experience is an advertising experience for Youku mobile APP users in China mainland who have cast-to-TV demand. The experience integrated mobile APP and OTT advertising experience into one immersive interactive process. It helps advertisers to better present the product and ad creativity while enabling users to explore merchandise details in an immersive way. We have applied a patent for this ad experience in China mainland.

Client / Manufacturer
Alibaba Group

Alibaba Group

Beijing, CN
Design

Youku Design

Beijing, CNZHANG YUTING, ZHANG YUEGUANG, LI YUZE, HE JUEQI, DENG KE, YANG YI, YUAN YILIN, DU CHENJING, LIU JIAN
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

RELATED PROJECTS