Youku Dual-screen Synergy Ad Experience

Cross-device ad experience

Youku Dual-screen Synergy Ad Experience is an advertising experience for Youku mobile APP users in China mainland who have cast-to-TV demand. The experience integrated mobile APP and OTT advertising experience into one immersive interactive process. It helps advertisers to better present the product and ad creativity while enabling users to explore merchandise details in an immersive way. We have applied a patent for this ad experience in China mainland.

Client / Manufacturer

Alibaba Group

Beijing, CN

Design

Youku Design

Beijing, CNZHANG YUTING, ZHANG YUEGUANG, LI YUZE, HE JUEQI, DENG KE, YANG YI, YUAN YILIN, DU CHENJING, LIU JIAN