Youku Sports Smart Apparel Digital Service
User experience
China’s sportswear market has grown exponentially, reaching 493 billion yuan in 2023, driven by a growing focus on health and fitness. This rapid expansion calls for an innovative solution that meets the evolving needs of consumers. The Youku Sports Smart Apparel Digital Service is positioned to fill this gap, combining the latest advancements in Generative AI with sportswear design, marketing, and distribution. Our service delivers a unique experience that allows users to engage with personalized sportswear recommendations, try-on virtual garments, and enjoy a seamless shopping experience.
Client / ManufacturerDesign
Shanghai Quan Toodou Cultural Communication Co., Ltd.
Shanghai, CNBeijing Youku Technology Co., Ltd.
Beijing, CNLi Yuze, Li Shengnan, Luo Fengling, Xiao Yiyun, Yang Yi, Deng Ke, Zhang Zheng, Feng Fei, Xue Bin, Liu JiufuDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, Trade / Industry