Youngth Refrigerator
Refrigerator
Haier GroupWith the development of the O2O market in China, many young people prefer to order take-out food rather than cook at home. For this reason, refrigerators have become a lighter product. Young people no longer expect high capacity and instead store more selected foods and have many customized storage containers.
Date of Launch
2019
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User