YOUTH EMBRACING THE WORLD

Branding

YOUTH EMBRACING THE WORLD is a NPO rehabilitating and educating neglected teenagers. It reduced teenage drug-related crime rate by 75% in seven years in Bucheon city. We aim to transform social bias against troubled youths into more positive understanding with visual communication. An effective graphic system is instrumental not just in promoting the entity, but also in soliciting support from the government, corporations and individuals. Our identity shows a child discovering light in the world, who, in turn, becomes the light to change others. This project takes a vital step in bringing to light what it means to care for our children.

Client / Manufacturer

Youth Embracing The World

Gyeonggi-do, KR

Asan Nanum Foundation

Seoul, KR

Design

1-1 Company

Seoul, KR