YOUTH INNOVATIVE DESIGN FESTIVAL

Brand Identification

The design team aimed to create a lasting and distinctive brand identity that reflects the energy and innovation of youth. The bright red symbolizes passion and energy, and the versatility of the Y shape demonstrates flexibility and diversity. The flexible shapes can be viewed from different angles for different visual effects. The highlight of the work is the variability of its shape and the combination of color and shape to convey the spirit of youth. The artwork was used across multiple platforms and formats, from digital media to everyday merchandise, to create an all-encompassing brand experience.