YT SILK
Brand identity
YT Silk is the first scarf brand based in Suzhou, China's traditional silk-making capital. All products are made from natural silk and the company is ISO 9001 certified. This was the only Chinese brand to become an official silk scarf supplier for Expo Milano 2015. The design is based on the two Chinese characters for Yitang (YT). The curvature of silk is expressed in each character stroke and a threaded needle weaving in and out unites the logo design.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User