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baijiu packaging design
Luzhou Laojiao Co., Ltd China
The product is positioned as a high-end Chinese fruit wine.It is built under the Baijiu brand Luzhou Laojiao.Based on the shape of oriental porcelain, the existing shape of the product is refined, and the soft and smooth lines show unique oriental aesthetics.The raw material, cherries, appears hazily on the bottle in graphic form.Symbolized on the bottle body,The calligraphy style names "Wind, Flower, Snow, Moon" are even more oriental in artistic conception. The bottom of the bottle is extracted from the shape of a flower to reflect the natural flavor of fruit Baijiu.
Client / ManufacturerDesign
Luzhou Laojiao Co., Ltd China
LUZHOU, CNShenzhen Diga Creative Design Co., Ltd.
Shenzhen, CNManling Lin,Shen Haijun ,Yong LinDate of Launch
2022
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users