YueLaiYueHao Mooncake Packaging
Mooncake - Food
The mooncake packaging of VOION's "YueLaiYueHao" (meaning "Getting Better Every Month") is themed around the Mid-Autumn Festival. The title of entry features a creative play on words. The first character is replaced with a depiction of a moon, representing the traditional Chinese Mid-Autumn Festival and the tradition of moon-gazing. The overall packaging adopts the shape of a container cargo ship, symbolizing a scene of a fully loaded ship sailing on the sea, representing the spirit of prosperity, resilience, and perseverance.
Client / Manufacturer
Design
Guangdong Voion Eco Packaging Industrial Co., Ltd.
Dongguan, CNGuangdong Voion Eco Packaging Industrial Co., Ltd.
Dongguan, CNGuozhen Hu, Wei Tao, Feng LinDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia, Australia / Oceania, North America, Europe, South America, Africa
Target Groups
Consumers / Users