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Yujue Huanggongyan
Yujue Huanggongyan
Yujue Huanggongyan
Yujue Huanggongyan
Yujue Huanggongyan
Yujue Huanggongyan
Yujue Huanggongyan
Yujue Huanggongyan
Yujue Huanggongyan
Yujue Huanggongyan
Yujue Huanggongyan
Yujue Huanggongyan
Yujue Huanggongyan
Yujue Huanggongyan
2024

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Yujue Huanggongyan

Spirits and liquor packaging

Yujue liquor has an emperor's crown as the bottle cap, and the bottle body resembles ancient Yujue. Jue is also the king of jade, with a round and missing shape, symbolizing the king of literature's pursuit of moderation. When Yujue liquor is put together, it forms a complete circle and also symbolizes perfect wishes. The totems feature intricate and elegant bronze animal face patterns, magnificent round nail palace gates, and symmetrical and intricate flower branches, showcasing the style of Chinese etiquette. Cleverly combining tradition and fashion, integrating brand history and culture into the visual image of wine bottles.

Client / Manufacturer

Anhui Wenwang Brewing co., Ltd.

Fuyang, CN
Design

Shenzhen Xiangjuyuan Packaging Products Co., Ltd.

Shenzhen, CN
Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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