Yujue Huanggongyan
Spirits and liquor packaging
Anhui Wenwang Brewing co., Ltd.
Yujue liquor has an emperor's crown as the bottle cap, and the bottle body resembles ancient Yujue. Jue is also the king of jade, with a round and missing shape, symbolizing the king of literature's pursuit of moderation. When Yujue liquor is put together, it forms a complete circle and also symbolizes perfect wishes. The totems feature intricate and elegant bronze animal face patterns, magnificent round nail palace gates, and symmetrical and intricate flower branches, showcasing the style of Chinese etiquette. Cleverly combining tradition and fashion, integrating brand history and culture into the visual image of wine bottles.
Client / ManufacturerDesign
Anhui Wenwang Brewing co., Ltd.
Fuyang, CNShenzhen Xiangjuyuan Packaging Products Co., Ltd.
Shenzhen, CNDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users