a skincare brand identity
Z Lab is a skincare brand specializing in plant biotechnology and develops gentle plant science-based formulations that stabilize and repair all skin types, including sensitive skin. To convey the brand's plant extract, scientific research, and high skin efficacy, we create a logotype inspired by lab equipment. A lake color palette is selected to differentiate Z Lab from competitors' commonly-seen medical images with white backgrounds. The silver foil card and additional stamping with logo embossing on the packaging box upscale product quality with a scientific impression.