









ZAKU concentration H
packaging and branding
Shimizu Seizaburo Shoten Ltd.
This Japanese sake was developed by MITSUBISHI CHEMICAL with the use of a special filter that removes only water during the alcohol brewing process, resulting in a sake that has double the alcohol content and flavor of regular sake. This package design represents this new filtration technique, with a graphic image to illustrate sake rice being dissolved into the bottle. Upon opening the sake box, it is as if you are witnessing the filtration process as you see rice grains through the transparent sake bottle.
Client / ManufacturerDesign
Shimizu Seizaburo Shoten Ltd.
Suzuka-City, JPUEMURA DESIGN
Tokyo, JPDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia, Australia/Oceania, Europe, North America
Target Groups
Consumer / User