ZANG QUAN QING KE BEER

Beer packaging

The packaging for ZANG QUAN QING KE BEER is meticulously designed to present Xizang’s magnificence and mystery. The designer has cleverly integrated local landscape and culture into the packaging: the bottle is reminiscent of the magnificent scene of the snow-buried Himalayas; the relief vividly reproduces a natural scene of soaring snowfinches, Chiru in flocks, vast Qingke (highland barley) fields and rippling lakes, aiming to immerse consumers in the purity and mystery of the snowy plateau by bringing them visual and tactile enjoyment.