ZDF logo! Emoticons
Explanatory animated sequence Kids NewsVelvet Mediendesign GmbH
The biggest potential in the on air toolkit for the ZDF kids news program logo! comes from the Emoticons, a population of graphic creatures who, as main protagonists, bring a current news topic to life in an explanatory animated sequence lasting several minutes. Modular figures, props and labels based on a pictogram character set have been conceived here with the aim of providing the ZDF crew with a design toolkit for daily production. Combining the graphic elements with animation presets and predefined scene sequences enables highly powerful film dramaturgy.