Zebra ZSB Series Label Printing Solution
Label printer software
99% of all businesses in America are small businesses. The vision for the Zebra ZSB Label solution is to take printing “off the plate” for busy small business owners who are wearing a hundred different hats and to embrace their individuality. The label designer gives small businesses a way to express their personality. And Zebra wanted the software experience to feel personal too and appeal to its broad and diverse audience segment. The company created a range of personas and built their "workspaces" as beautiful CGI renderings, to sit within accented interface themes. For artisans, for innovators, and for Rick the Accountant.
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Europe, North America
Target Groups
Specific sub-group: Small business owners (Prosumers)