Zeekr immersive AR HUD
Car-based Augmented Reality Head-up display
The Zeekr Car-based Augmented Reality Head-up Display (AR-HUD) projects virtual images onto the glass in front of the driver and dynamically aligns them with the real-time road environment. This allows the driver to view immersive driving guidance information within their normal field of vision, eliminating the need for the driver to divert their gaze and thus enhancing driving safety. In addition to displaying standard navigation information, the Zeekr Car-based Augmented Reality Head-up Display can also mark obstacles detected by radar when the driver cannot clearly see the road ahead due to foggy weather. This enables the user to notice po
Client / ManufacturerDesign
Zeekr EV motor
Shanghai, CNGeely Auto
Shanghai, CNGeely Automobile Research Institute, Zeekr Design, Kid Bu, Zhang yunxu, Geng xi, Lin yuchuan, Gui zexin, Liu changDate of Launch
2025
Target Regions
Asia, Europe
Target Groups
Consumers / Users