Zeiss Intelligent Dynamic Optical Concept Packaging
Packaging concept
Aline Studio was invited to create a conceptual package for Zhirui series products for Zeiss's 'just smart life' theme design competition. "Intelligent Dynamic Optics" is the core slogan of the Zhirui series products submitted to the competition, and it is very suitable for use on packaging. Therefore, Aline Studio designed a linkage structure to reflect the dynamic aspect. When the side drawer box is pulled open, it causes eight layers of transparent PET blades above the package to unfold, exposing different layers of information and communicating the product's characteristics of "intelligence" and "optics" through materials and images.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User