ZEM Brand Identity
Mobile app serviceSK telecom
SK Telecom, the largest mobile carrier in South Korea, launched a mobile service offering the ‘ZEM’ brand to initiate a new mobile culture for digital natives. ‘ZEM’ is designed to protect children from harmful exposure to mobile content by offering parental control functions. At the same time, ‘ZEM’ wanted to appeal to the target group as an intimate and joyful brand by offering various communication tools and diverse mobile content.