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ZEN
ZEN
ZEN
ZEN
2017

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ZEN

A moving brand sculpture

Raiffeisenbank Mittelbünden

The extraordinary thing about the sculpture is that the brand message can be metaphorically interpreted and directly experienced at the same time. The sculpture repeats its dramaturgy over and over. This allows the observer to access the brand considerably deeper. From a technical perspective, ZEN is an exceptional and sophisticated project. The machine was required to be noiseless, maintenance-free and permanently running. This made numerous test series, researches and the selection of exclusive materials absolutely necessary.

Client / Manufacturer

Raiffeisenbank Mittelbünden

Cazis, CH
Design

Fuchs Engineering GmbH

Landquart, CH
PRIMOCOLLECTIVE GmbH

PRIMOCOLLECTIVE GmbH

München, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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