Zend Red Tea

Tea packaging

Older people in China traditionally prefer this reddish-golden tea for its earthy taste. With this packaging line, »Zend Red Tea« wants to inspire a younger audience to enjoy red tea. The seven-part packaging series consists of uncomplicated elongated boxes, each containing seven sealed 8-gram units. The design of the packs shows different contemporary interpretations of the embroidery of the minorities living in southwest Yunnan. In this way, Zend Red Tea renews and preserves the cultural heritage of tea farmers in the region. In addition, Zend Tea wants to set a colorful impulse for young tea lovers with this modern design.

Client / Manufacturer

Yuanhua Zhu Shenzhen Zend Chawu Culture Co., Ltd

Shenzhen, CN

Design

Hesse Shanghai Communication & Culture Co., Ltd.

Shanghai, CN