ZHE SHOW

Branding

ZHESHOW is an innovative cuisine that brings wonderful taste to consumers. We are invited to start at the brand creation stage to help the brand build a cultural and visual system. ZHESHOW is based on the innovation of traditional Cantonese cuisine, which contains the expression of traditional culture. We put forward the design theme of "playing with fire", hoping to return to the optimistic and humorous spirit of Cantonese in the innovation of traditional dishes, and feel the interesting links among chefs, heat and dishes.