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![Zhi Bu Zhi Zhu](https://ifdalivestorage.blob.core.windows.net/user-uploads/797660/344916/00000000-0000-0000-0000-000000000000/132984.jpg)
![Zhi Bu Zhi Zhu](https://ifdalivestorage.blob.core.windows.net/user-uploads/797660/344916/00000000-0000-0000-0000-000000000000/132985.jpg)
![Zhi Bu Zhi Zhu](https://ifdalivestorage.blob.core.windows.net/user-uploads/797660/344916/00000000-0000-0000-0000-000000000000/132986.jpg)
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![Zhi Bu Zhi Zhu](https://ifdalivestorage.blob.core.windows.net/user-uploads/797660/344916/00000000-0000-0000-0000-000000000000/132991.jpg)
![Zhi Bu Zhi Zhu](https://ifdalivestorage.blob.core.windows.net/user-uploads/797660/344916/00000000-0000-0000-0000-000000000000/01_main_entry_img.jpg)
![Zhi Bu Zhi Zhu](https://ifdalivestorage.blob.core.windows.net/user-uploads/797660/344916/00000000-0000-0000-0000-000000000000/02_main_entry_img.jpg)
![Zhi Bu Zhi Zhu](https://ifdalivestorage.blob.core.windows.net/user-uploads/797660/344916/00000000-0000-0000-0000-000000000000/132984.jpg)
![Zhi Bu Zhi Zhu](https://ifdalivestorage.blob.core.windows.net/user-uploads/797660/344916/00000000-0000-0000-0000-000000000000/132985.jpg)
![Zhi Bu Zhi Zhu](https://ifdalivestorage.blob.core.windows.net/user-uploads/797660/344916/00000000-0000-0000-0000-000000000000/132986.jpg)
![Zhi Bu Zhi Zhu](https://ifdalivestorage.blob.core.windows.net/user-uploads/797660/344916/00000000-0000-0000-0000-000000000000/132989.jpg)
![Zhi Bu Zhi Zhu](https://ifdalivestorage.blob.core.windows.net/user-uploads/797660/344916/00000000-0000-0000-0000-000000000000/132991.jpg)
Zhi Bu Zhi Zhu
Brand identity
ZheJiang University of Science&Tech
Zhi Bu Zhi Zhu is an intangible cultural heritage household brand founded in Qiandongnan, China, home to the Miao and Dong ethnic groups. The brand's logo design incorporates local cultural elements, associating the brand identity with modern art. The designers drew on the shape of the Chinese character, deconstructing it into a geometric shape. They also abstracted the warp and weft of weaving from intangible cultural heritage techniques into lines, which combine to form the brand logo. The new logo design expresses the brand image, linking traditional intangible cultural heritage skills with modern home life.
Client / ManufacturerDesign
ZheJiang University of Science&Tech
Hangzhou, CNZheJiang University of Science&Tech
Hangzhou, CNDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User