Zhuojiu(Chinese Liquor )
Zhuojiu(Chinese Liquor )
Zhuojiu(Chinese Liquor )
Zhuojiu(Chinese Liquor )
Zhuojiu(Chinese Liquor )
Zhuojiu(Chinese Liquor )
Zhuojiu(Chinese Liquor )
Zhuojiu(Chinese Liquor )
Zhuojiu(Chinese Liquor )
Zhuojiu(Chinese Liquor )
Zhuojiu(Chinese Liquor )
Zhuojiu(Chinese Liquor )
2023

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Zhuojiu(Chinese Liquor )

Packaging Design of liquor

SHENZHEN JINJIA NEW SMARTPACKAGING CO., LTD

The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power. "Zhuo(Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating.

Date of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users, Trade / Industry

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