Zhuwa Liquor
Zhuwa Liquor
Zhuwa Liquor
Zhuwa Liquor
2020

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Zhuwa Liquor

Alcoholic beverage packaging

Shenzhen Qansfough Package

This liquor packaging draws on a traditional Chinese cultural symbol. In China, bamboo represents a type of elegant boundary. The designers wanted to represent this boundary in the packaging design. Their solution uses bionic design to create a clever model of a bamboo stalk and leaf. The result is a close bond between packaging and product that is easily recognizable by consumers. Moreover, the simple typesetting gives the packaging a modern sensibility while also adding to the effect of an elegant boundary.

Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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