Zhuyeqing
Zhuyeqing
Zhuyeqing
Zhuyeqing
2018

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Zhuyeqing

Beverage packaging

Shenzhen BXL Creative PKG Co., Ltd

Zhuyeqing has a long history in the Chinese spirit market. The brand name literally means "verdant bamboo". The new bottle and packaging designed plays with this name, using a paper label to suggest a fresh bamboo shoot. The result is simple yet sculptural, and because it dispenses with the need for plastics, it is also an organic and environmentally friendly design.

Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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