ZITOs LITTLE ITALY
Design programm
ZITOs LITTLE ITALY is a pilot project of the Brau und Brunnen AG to expand its services portfolio with the development of modern catering concepts. ZITOs is the story of a little Italian who made it big in America – not millions, but a nice restaurant where the whole family can enjoy good, inexpensive food. The objective was not only to present the story vividly and as authentically as possible in all media, but also to obtain multiplying capability for this restaurant concept. Owing to its prototypical character the project demanded a great number of individual measures to become known fast. The result was not only the classical restaurant-related measures in the form of table sets, menus and wine lists, and take-away packaging, but also flyers, invitation cards, a concept handout on the history of ZITOs LITTLE ITALY, job advertisements, prize-winning games, and cooperation projects with partner companies.
