Zodiac Wine For The Year of Tiger

Wine packaging

This wine packaging was designed for Lunar New Year 2022, the year of the tiger, an auspicious animal in Chinese culture, the king of all animals, and a symbol of power, strength, and bravery. The tiger moving uphill implies continuous progress and peace. It adopts the co-creation concept, in which the consumer plays an active role. Each box of the six-piece set boasts a tiger and an auspicious Chinese character: Fu (fortune), Lu (prosperity), Shou (longevity), Xi (happiness), Cai (wealth), and Sheng (victory). Consumers can combine two or more boxes to complete the blessings, and the meaning changes depending on the combination. This concept is fun and promotes consumer participation.