Zonghengsihai

Zongzi gift box

The design inspiration comes from the "Dragon Boat Festival", one of the four traditional Chinese festivals. We extracted the essential elements of the festivals folk activities such as "eating zongzi", "racing dragon boat", and design to create a packaging structure based on pure natural rice dumplings leaf and dragon boats. Not only the characteristics of traditional Chinese culture are retained, but also the style of modern design is integrated. Adhering to the concept of being close to nature and being environmentally friendly, we present the packaging with environmentally friendly pulp materials to create this new brand concept.