ZOOM® Kollektion

Corporate Identity

On a five-year cycle, wood product manufacturer EGGER bundles products in the decorative material business area into a so-called collection. The ZOOM® collection needs to be established in the international markets of the EGGER Group. A concise product brand image needs to be created. Visual development is inspired by the guiding philosophy of the collection – putting things into focus. A close look (iris of the eye), technical competence and the source of all EGGER products (cross-section of a log) lead to a harmonious logo suitable for all media.

Client / Manufacturer

Playframe GmbH

Berlin, DE

FRITZ EGGER GmbH & Co. HOlzwerkstoffe

St. Johann / Tirol, AT

Design

Playframe GmbH

Berlin, DE