Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

ZOOM® Kollektion
ZOOM® Kollektion
ZOOM® Kollektion
ZOOM® Kollektion
2008

Share:

ZOOM® Kollektion

Corporate Identity

Playframe GmbH

On a five-year cycle, wood product manufacturer EGGER bundles products in the decorative material business area into a so-called collection. The ZOOM® collection needs to be established in the international markets of the EGGER Group. A concise product brand image needs to be created. Visual development is inspired by the guiding philosophy of the collection – putting things into focus. A close look (iris of the eye), technical competence and the source of all EGGER products (cross-section of a log) lead to a harmonious logo suitable for all media.

Client / Manufacturer
Playframe GmbH

Playframe GmbH

Berlin, DE

FRITZ EGGER GmbH & Co. HOlzwerkstoffe

St. Johann / Tirol, AT
Design
Playframe GmbH

Playframe GmbH

Berlin, DE

RELATED PROJECTS