ZUI 9
Alcoholic beverage packaging
Shenzhen Excel Brand Design ConsuItant CO., Ltd.This design draws inspiration from the shape of a medicine capsule, essentially a packaging update to the old tradition of rice wine in China. This modern style has a strong visual impact that helps the brand stand out. The capsule was chosen as a reference to rice wine's traditional use a medicine in China. The glass bottle is spray-painted on the bottom in pleasant pastel colors while the top part reveals the opaque color of the various rice wines.
Client / ManufacturerDesign
Shenzhen Excel Brand Design ConsuItant CO., Ltd.
Shenzhen, CNShenzhen Excel Brand Design ConsuItant CO., Ltd.
Shenzhen, CNDate of Launch
2018
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User