Zukunft erobern
Annual report 2007
The BMW Group's new strategic orientation is the main focus of the 2007 annual report. A strategy section was developed for communication purposes, complementing the existing sections of the report. An innovative solution was found to integrate the new section - special foil and lacquered paper were used to "stick" it to the pages of the report. The core statement of the strategy section is formulated on the title page: "The art of reinventing your own future." The company's new orientation is communicated by evaluating changes, such as climate change; the BMW Group's new image and identity are direct consequences of these changes.
