Zyklop Speed
Ratchet set
Wera has reinvented the packaging for tool sets. Until now, it was customary to offer tool sets in cardboard packaging. Unpacking was not a very special experience. Wera has redefined the role of a sales package. It was chosen as an important brand-building element and Wera has therefore invested in a completely new design. The result is an exceptionally high quality yet robust package that pays entirely on the brand account. Unpacking is a real experience, reminiscent of the "unboxing" of high-end PCs. The special feature: a retractable hanger, which enables the presentation at the point of sale.
iF Gold Statement
Wera Zyklop impressively succeeds in presenting a unified design of product, packaging and information. Tactile and visual qualities as well as product presentation all complement each other. And its not just the colors, the graphical elements and the pictograms that link the different elements together: its also the materials that contribute to a unified presentation. Such a holistic concept is truly unique in the area of tool packaging.
