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Product Family
DK Household Brands AG
zyliss – the traditional Swiss brand had lost some of its appeal and impact in the international competitive landscape over the years. Through strategic repositioning and a new, contemporary design language, the brand has been revitalized - a clear realignment with a strong and distinctive brand identity.
Client / ManufacturerDesign
DK Household Brands AG
Zürich, CHStudio Storti
Ludwigsburg, DETim StortiDK Household Brands AG
Zürich, CHDate of Launch
2024
Target Regions
Europe, North America
Target Groups
Consumers / Users