Elektrisches Pferd
Elektrisches Pferd
Elektrisches Pferd
Elektrisches Pferd
2010

Share:

Elektrisches Pferd

Ad

Objective target: Electric powered cars are the future. Nevertheless people associate just rational items with this technology and not pure driving fun. Therefore the agency was asked to create an emotional driven launch campaign for the first 100% electric powered Peugeot. Target group: All ecology-minded and in technology interested car-drivers.

Client / Manufacturer

Peugeot Deutschland GmbH

Saarbrücken, DE
Designer

Euro RSCG Düsseldorf

Düsseldorf, DE

RELATED PROJECTS