Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
2017

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Eyes On Gigi

BMW M2

BMW Group

To advertise the first-ever BMW M2 Coupé we took the classic nutshell game. Our engaging interpretation features Gigi Hadid as the nut and replaces the nutshells with five BMW M2 Coupés. The one-shot performance linked to eyesongigi.com. Over here five reveal videos plus a highly engaging 360° virtual reality movie engaged more people to inform about the BMW M2 plus invited them to their national BMW website. Both films required an extensive amount of pre-visualization, detailed planning and training to get it right. The campaign globally engaged millions of people through addressing directly the followers of both Gigi Hadid and BMW on social media.

Client / Manufacturer
BMW Group

BMW Group

München, DE
Designer
Plan.Net / Serviceplan

Plan.Net / Serviceplan

München, DE

KBS

New York, NY, US
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Further localization:: worldwide
Target Groups
Consumer / User

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